Experience
Jellyfish / Senior Content Marketing Manager
AUGUST 2013 - AUGUST 2016, BRIGHTON/REIGATE, UK
- Formulated and planned creative content campaign ideas to meet client objectives
- Owned and developed content marketing best practice including content research, audience research, SEO content strategy, content creation, outreach and promotion
- Managed a team optimising, creating, editing, seeding and amplifying content
- Regular client liaison/reporting with a wide range of blue chip companies and SMEs
- Internal knowledge sharing and thought leadership, including speaking at conferences
BozBoz / Search & Social Analyst
FEBRUARY 2012 - AUGUST 2013, HOVE, UK
- Creating and editing onsite and offsite content for consumer and b2b brands
- Outreach and liaison with publishers, editors and online influencers
SiteVisibility / Digital Content Marketer
JUNE 2008 - FEBRUARY 2012, BRIGHTON, UK
- Content production and editing in a range of niches
- Creation and publishing of customer newsletter using Pure360
- Creation of content production processes
Skills
Content strategy, consultancy, optimisation, copy editing, production, outreach, amplification, paid media management, keyword research, content analysis.
Tools: Excel, Google Analytics, Adsense, Adwords, Search Console, SearchMetrics, BuzzSumo, Brandwatch, Outbrain, Taboola.
Technical: HTML, WordPress, web admin, desktop publishing, sound editing.
Education
University College Falmouth / Journalism BA Hons
2004 - 2007, FALMOUTH, UK
Sandown High School / Sociology, Media Studies & Psychology
2001 - 2004, ISLE OF WIGHT, UK